Top 6 Private Label Cosmetics Companies (& How to Choose One)
Starting a cosmetics company is a dream that many people share, and these days’s technology makes it less complicated than ever! Anyone can discover ways to increase a devoted following and construct an effective advertising approach. And with the plethora of available options for personal label cosmetics businesses, you don’t need to manage the producing procedure. In this Blog post, we discover a way to get started, what to look for in a private label cosmetics corporation, in which to appearance, and a number of the popular beauty manufacturers that you can work with.
1. Do Your Research
Make sure you know what you’re getting into before starting a cosmetics business. Establish a starting budget and make decisions on your business from there. Generally speaking, you can start a cosmetics business for around $1000, which includes the product, packaging, shipping, website setup with shopify, etc. However, if you want to create a high-end, luxury cosmetics brand, you may need to invest more at the start.
You’ll also need to research any labeling requirements as mandated by the FDA. If you’re looking to create a CBD-infused skincare line, you’ll also have to look into state and federal regulations for your specific product. Many private label cosmetics companies take care of those details for you, but it never hurts to know your stuff.
2. Determine Your Niche
Determining your target audience will also assist you when it comes to finding a private label cosmetics partner. Do you want to provide natural or organic cosmetics? Look for companies that only use ingredients that fit that description. If you are a proud women-owned business and desire to make products specifically for women, consider partnering with likeminded companies.
3. Develop Your Brand
Choosing your target audience and developing your brand often go hand-in-hand. Some private label cosmetics companies dedicate a portion of their business to helping you develop your brand, so choosing a company that does just that may be the best choice. Finding a private label manufacturer that matches your brand is key. Don’t forget they become one of the most important key players in your business succes. If you want help to create your brand, partner up with a branding company. It will help you do things different. At Vogon Agency we have a team that will help you tell the right story.
4. Pick a Platform
Choosing between an e-commerce platform and a brick-and-mortar store is all about weighing pros and cons. If you already have a brick-and-mortar business or have the ability to get your products into boutiques, more people have the chance to see and interact with your product before buying. However, you might have to deal with consignment fees. By contrast, you could instead sell your product on an e-commerce platform like Squarespace, Shopify, etc., There’s no doubting it – the opportunity of selling online has helped several businesses earn more and grow successfully. Like any other business strategy, there are many plus points and the benefits of ecommerce can help one to excel. Here are some tips on how to succeed in eCommerce today.
5. Market Your Brand
Social media is a powerful tool when it comes to marketing a cosmetic company. Take to Facebook, Instagram, Tik-Tok and tell the world about your products! Partner with influencers and customers, sending out gifts and samples. Once customers start posting about your products, you can reshare their posts and testimonials; user-generated content (think unboxing videos and makeup tutorials) does wonders for attracting potential customers to your page. Use the reviews to attract and generate social proof.
6. What to Look for in a Private Label Cosmetics Company
To avoid getting into a partnership with a private label makeup and beauty products company that just isn’t a great fit, it’s important to do your homework. Research different companies to find out which are reputable and have a history of customer satisfaction. We’ve identified several features and characteristics to look for in a white label cosmetics company.
Certification Standards
Government Regulations and Safety Standards
Quality Sources and Raw Materials
Specialty Certifications
Levels of Service
Low Minimum Order Requirements
Dropship possibilities?
6 Best Private Label Cosmetics Companies
Based on our research, and partnerships these manufacturers we’ve compiled a list of the most popular and best private label cosmetics manufacturers.
1. Onoxa
Onoxa is the first-ever online platform for custom-branded personal care products for the skin, hair and nails. They help you Personalize your label for your very own beauty line for your spa, salon, boutique, or business.
Onoxa’s aim is to build a place where launching your skin care brand is as easy, efficient, affordable and rewarding as it is limitless.
2. Alchemist labs
Alchemist labs is a Greek company with more than 40 years of experience in manufacturing cosmetic products. It specializes in vegan and organic products. Its facilities have EU GMP and are registered with US FDA. They offer a fantastic range of products like black spot removal, skin whitening cream, anti-wrinkle formulations, eye life serums, and much more. What is good about this company is that they work with small minimum order quantities. Usually, they may agree with as few as 100 packs of a product. Needless to say, that each product will be labeled as per the client’s requirements.
3. HSA Cosmetics
HAS cosmetics is an Italian company. It’s a company that produces many premium brands and products. Thus, it is one of the more expensive options. However, it may be the right choice for those looking to focus on the premium product segment. They may also be suitable for those looking to scale their business. The company has dedicated managers for various customers. They are also ready to develop specific products according to clients’ requirements. However, their high-quality services come at a higher price tag.
4. Delia cosmetics
Delia Cosmetics is a relatively young company that has been in the business of white-labeling for about 20 years. It’s a polish company. It has all the certifications needed to do business in the EU, like GMP, a certificate that products were not tested on animals, and much more. They have an excellent range of products for almost all conceivable needs like face, eyes, lips, makeup removers, body care, hand care, feet care, hair care, and men’s care.
5. Madara cosmetics
Madara cosmetics is a young and dynamic company from Latvia. It may be a good partner for those who would like to start small and then increase the scale. They usually accept a minimum order of 1000 packs, although smaller quantities may be negotiable. Their website also provides excellent information about various natural ingredients, their role in cosmetics, and much more. This company can help create unique products for its clients.
6. PHB ethical beauty
PHP ethical beauty is a White label cosmetics manufacturer UK-based. It offers a range of products in a variety of packings. The company has many preformulated products, though they may also provide customized products too. They can provide all the certificates needed to sell products in the EU. The products are available in small minimum order quantities. They also offer certificates that may help add value to the products like 100% natural, vegan, halal, cruelty-free, and much more. They fully comply with the safety requirements of the EU. Thus, this company could be a good partner for beginners and those looking to scale their business.
Working with white-label cosmetic manufacturers
When starting to work with white label cosmetics manufacturers, ask them to provide information about the range of products in their stock ready for white labeling. Ask them about the minimum order quantities. Also, make sure that they have quality and safety certificates valid in the country where you are planning to sell your products. and be sure you hop on a video call with them. Remember they become your business partners and provide the core of your business. This is a very important relationship. If you need more help with how to find manufacturers and how to work with them. Have a look at our 1ON1 Mentorship program.