7 pro tips on how to succeed in eCommerce today

1. Create a good foundation

So many people as they get started, get started kind of random. They’ve seen this e-commerce thing. They see this trend, they wanna have a store, and they are focused on the money. What is nothing bad on! Bud, they forget that all the success stories started with a good strategy and a plan of growth to navigate true the storm. You need to understand your market, your audience, and the problem you are solving to bring the right story to your customers.

2. Understanding the buyers

Who is buying or who should buy?
First, we need to understand at which stage of the buyer journey our potential customers are.
A: Awareness Stage: Buyer realizes they have a problem.
B: Consideration Stage: Buyer defines problem & researches options to solve it.
C: Decision Stage: Buyer chooses a solution.

Once you understand how to show the right thing to the right person at the right time, your business and customers will begin to flourish.


3. How to make people buy again?

We need to create an offer rotation. We can create this by having a great understanding of our data. What are our customers buying? And what product they buy most of the time by average with that product, or after that they bought this specific product. If we figured this out we showcase these products in the re-marketing campaigns on Facebook and email marketing. We need to understand if a customer buys something what would he love to buy from our store in a later stage.

4. Set Targets

Set strong targets for yourself, How much time you will put into your business to get the wisdom you need to grow. Put consistent work into it to have the results you want. And don't forget to celebrate the small wins!

5. Look at it as a business

The majority of the people look at it as ‘how can I make quick cash,
So we see lots of businesses treating their customer like this as well. "Thank you for your purchase, up to the next one... They just acquired the customer. But creating a great business takes time and consistency. Create a long-term customer relationship and deliver excellent service. Communicating fast and correct is key!

6. Focus more on your backend

My one tip is to focus a little bit more on your backend because the most difficult part is to acquire customers, it’s how to buy a customer. But when you bring your customer in, you can sell it to them again and again and again. So focus on the customer experience. If there is a shipping delay, communicate this directly.

7. Give them that amazing customer experience

Focus on giving an amazing customer experience to the people who trusted you. there are thousands of ways to do that. You have Messenger marketing, you have email marketing, you have branding ads, you have Instagram, and you have influencers. It’s way easier to convince someone to buy from you again if you gave them an amazing customer experience.